Empowering Environmental Awareness through OAR's Green Dream Tour.

Client: Red Light Management & OAR (Of A Revolution)

Project: Green Dream Tour

Objective:To design marketing materials that visually represented OAR's commitment to environmental sustainability during their Green Dream Tour.

Challenges:

• Alignment with the Band's Vision: Ensuring that the designs reflected OAR’s musical identity while promoting their environmental mission.

• High Visibility: Designing materials that would be prominently displayed on the tour bus, tents, posters, and t-shirts, making a strong visual impact at every tour stop.

• Sustainability Focus: Creating designs that emphasized the tour’s commitment to environmental sustainability.

  
  

Approach:

• Initial Connection: Angela met the band, OAR in Florida, leading to collaboration with Red Light Management.

• Design Strategy: Developed a cohesive design strategy that highlighted the tour's environmental theme while maintaining the band’s recognizable aesthetic.

• Key Deliverables:

  • Main Logo: Designed a logo that encapsulated the spirit of the Green Dream Tour, merging environmental elements with the band's iconic style.

  • Tour Bus Design: Created an eye-catching bus wrap that traveled across the country, serving as a mobile billboard for the tour’s environmental message.

  • Event Tents: Designed branded tents used at tour stops, ensuring consistency across all event materials.

  • Posters and T-Shirts: Produced vibrant posters and t-shirts that fans could take home, further spreading the tour’s message.

Results:

• Brand Impact: The designs effectively communicated the Green Dream Tour’s environmental focus, resonating with OAR's fanbase and enhancing the band's brand image.

• Audience Engagement: Fans across the nation were introduced to the tour’s environmental initiatives, contributing to a larger conversation about sustainability.

• Personal Fulfillment: Working on the project was particularly meaningful as OAR was one of Angela's favorite bands, and the opportunity to contribute to a cause she believed in made the experience even more rewarding.

  
  

Conclusion:The Green Dream Tour was a milestone project that combined Angela's passion for design, music, and environmental sustainability. Her designs not only supported OAR’s mission but also enhanced the overall concert experience for fans.