Creating a Lakeside Identity: The Logo Design and Brand Collateral for The Landing at BPT

Client: The Landing at BPT

Project: Logo Design & Brand Collateral (Apparel, Promo Materials, Steel Door Design)

Objective: To create a cohesive visual identity that captures the essence of The Landing at BPT as a lakeside destination known for sunsets and fun, while applying the logo to various materials including apparel, rack cards, promo materials, and a custom steel door design.

Logo Concept Development:

• Initial Concepts: I created multiple logo concepts that incorporated natural elements, such as a stylized sun, oars, and a boat, while maintaining a clean and modern design. This ensured the logo would scale well across various materials and maintain its visual impact.

• Finalization: After discussing the options with the client, we chose the final design, which features bold typography, a central circular shape, and a combination of symbolic elements, including a sun, boat, and oars. This logo perfectly captures the vibrant, lakeside atmosphere of The Landing at BPT, balancing both relaxation and activity, and reflecting the brand's identity in a timeless, versatile way.

Steel Door Design: The steel door design required careful consideration, as it was a larger and more industrial space. The logo was adapted to fit the space, with bold typography for "THE LANDING" and a central "BPT" logo that stands out. The horizontal lines of the gate frame the design. This approach not only maintained the brand’s identity but also created a unique, permanent visual statement that reflects the lakeside atmosphere and exclusivity of The Landing at BPT.

Apparel: The logo was adapted for use on various apparel items. For t-shirts and hats, I ensured the logo remained legible in different sizes and on various fabrics. I also used elements of the logo for secondary designs.

Promo Materials: For rack cards and flyers, I maintained consistency with the colors and typefaces from the logo. I also used high-quality imagery of the lake and sunset to support the brand’s identity.

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