Unlock your Digital Potential.
SOCIAL MEDIA
At Universal Architect Media, we recognize the unique challenges of managing your own social media presence. Trying to handle everything on your own can not only slow your growth but also lead to burnout. That’s where we come in. Our mission is to relieve that burden by delivering authentic, results-driven service, allowing you to focus on what truly matters—growing your brand.
We understand your aspirations for genuine connection and long-term success. Whether your goal is to enhance your online visibility, foster meaningful relationships with your audience, or navigate the ever-changing social media landscape, we’re here as your trusted partners. Our commitment is to help you stand out by ensuring every interaction with your audience is authentic and impactful, leaving a lasting impression.
But we don’t stop at organic growth strategies. We also bring our expertise in paid advertising to the table. From sponsored posts to full-scale campaign management and precise Facebook ad targeting, we’re equipped to optimize your advertising spend and maximize your return on investment. Our personalized approach ensures your brand not only gets the attention it deserves but also connects with the right people at the right time. With our integrated services, we aim to elevate your social media presence and drive meaningful results for your business.
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Who Uses It: Broad age range, with a notable presence in users 25-54. Facebook is still the go-to for general consumers and a platform for news, community, and events.
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Best Practices: Post a variety of content including videos, articles, and promotions. Engage with followers in groups and through live videos.
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Ads: Facebook ads are highly customizable, allowing for precise targeting. They work well for both B2B and B2C marketing.
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Type of Content: Longer posts, videos, live streams, and event promotions. Great for community-building and customer engagement.
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Best For: Local businesses, e-commerce, event-based industries, and community-oriented brands.
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Who Uses It: Primarily younger audiences (18-34), especially popular with women. Great for brands targeting fashion, beauty, food, lifestyle, and travel.
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Best Practices: Post high-quality images and videos, use relevant hashtags, and engage with followers through stories and polls. Consistency is key.
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Ads: Instagram ads are highly effective for driving engagement and sales, especially with visually appealing content.
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Type of Content: Photos, videos, stories, reels, and IGTV. Showcase products, behind-the-scenes, and user-generated content.
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Best For: Fashion, food, travel, beauty, fitness, and lifestyle brands.
YouTube
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Who Uses It: Broad age range, with heavy use by 18-34-year-olds. Popular for video content across all sectors.
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Best Practices: Post long-form, high-quality videos with clear, engaging content. Optimize titles, descriptions, and use tags for searchability.
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Ads: YouTube ads can effectively target both consumers and businesses, particularly for brand awareness and tutorials.
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Type of Content: Tutorials, reviews, vlogs, product demos, and entertainment.
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Best For: Tech, beauty, lifestyle, education, and entertainment industries.
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Who Uses It: Predominantly 18-29-year-olds, with a strong interest in news, politics, entertainment, and real-time conversations.
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Best Practices: Focus on short, punchy content. Stay on top of trends, hashtags, and real-time conversations. Respond quickly to engagement.
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Ads: X ads work well for brand awareness and driving engagement during live events or trending topics.
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Type of Content: Text-heavy, quick updates, memes, news, and real-time engagement with trending topics.
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Best For: News, tech, entertainment, and public relations.
X (fomerly Twitter)
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Who Uses It: Professionals aged 30-49, often in business, tech, and finance industries. Great for B2B marketing.
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Best Practices: Share industry insights, case studies, and company achievements. Network through groups and professional connections.
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Ads: LinkedIn ads are excellent for lead generation and recruitment, with the ability to target professionals and decision-makers.
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Type of Content: Thought leadership articles, job postings, company updates, and industry-specific news.
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Best For: B2B, professional services, recruiting, tech, and financial industries.
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Who Uses It: Primarily Gen Z (16-24), but growing among older age groups, especially millennials. It’s highly popular with younger, creative, and entertainment-focused audiences.
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Best Practices: Focus on short, engaging, and authentic videos. Be creative, use trending music, challenges, and hashtags to increase visibility. Consistency is important, but focus on quality and originality to stand out.
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Ads: TikTok ads are effective for brand awareness, influencer collaborations, and targeting younger consumers. In-feed ads, sponsored challenges, and branded effects work well for engaging users.
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Type of Content: Fun, short-form videos (15-60 seconds) that often incorporate music, trends, humor, or challenges. It's a great platform for showcasing products, services, or behind-the-scenes content in a playful, relatable way.
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Best For: Fashion, beauty, entertainment, fitness, food, and consumer goods brands. TikTok is also great for viral marketing and reaching a young, trend-conscious audience.
Tik Tok
Reporting + Analytics
At Universal Architect Media, we believe that growth starts with insight. That’s why every social media plan includes comprehensive monthly reporting and analytics designed to empower your brand. Our detailed reports break down key metrics such as reach, impressions, audience engagement, and campaign performance. By clearly showcasing what’s driving results and where adjustments can be made, we provide the clarity you need to make informed decisions. With these actionable insights, we continuously refine your strategy, ensuring that your brand not only stays competitive but also consistently evolves to reach its full potential.
Our reporting isn’t just about numbers—it’s about meaningful analysis. We offer platform-specific breakdowns tailored to the unique dynamics of each channel we manage for you, whether it’s Facebook, Instagram, LinkedIn, or others. We assess how your audience interacts with your content, identify trends, and highlight areas for improvement. At the end of each month, you’ll receive a comprehensive recap that not only outlines key successes but also provides strategic recommendations for the upcoming month. This ensures that your social media strategy remains dynamic, proactive, and fully aligned with your business objectives.
Authentic Content,
Built to Fit Your Brand
Choose a social media plan that meets you where you are—and grows with you.
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"In Your Voice”
Foundational content that’s consistent and true to you.
$300/month
Onboarding Fee: $99
Contract Term: 1 year
Includes:
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2 posts/week on 1 platform
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Custom Graphics
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Custom-written captions in your authentic voice
Perfect for businesses getting started or focusing on one strong platform.
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“Vibe Check”
Grow your presence with personality-driven content.
$600/month
Onboarding Fee: $99
Contract Term: 6 months
Includes:
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3 posts/week on 2 platforms
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Custom Graphics
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Custom-written captions in your authentic voice
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Up to 3 Reels per month
Great for growing brands looking to expand and connect meaningfully.
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“Loud & Clear”
Bold, high-touch content that feels like you—everywhere.
$900/month
Onboarding Fee: $99
Contract Term: 3 months
Includes:
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4–5 posts/week on 3 platforms
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Custom graphics
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Custom-written captions in your authentic voice
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Pre-Approval on Posts
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Up to 5 Reels per month
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1 Hr. Photography Session per month (NE Ohio)
Perfect for established brands ready to scale and show up consistently with confidence.
Targeted Ads
Targeted ads provide precision that boosts authenticity by reaching a specific audience based on detailed criteria. Unlike boosted posts, which offer limited customization, targeted ads allow for advanced segmentation, creative control, and alignment with business goals. This approach ensures your message resonates with the right people, enhancing engagement and driving meaningful results.
Launch Your Ad Campaign
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Choose Your Objective
We start by asking the essential question: “What’s the primary outcome you want from this ad?” Whether it’s driving sales to your website, increasing app downloads, or boosting brand awareness, we align your ad objective with your specific goals.
By selecting the right objective, we ensure your ads reach the right audience—those most likely to engage and take action. This approach maximizes your reach, increases brand visibility, and optimizes performance, all while staying within your budget.
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Select an Audience
We take a data-driven approach to audience targeting by combining research with key insights from you. We consider important factors like age, location, interests, and behaviors to identify the audience that best aligns with your brand.
By carefully selecting and refining these criteria, we ensure your ads reach the right people—those most likely to engage and convert. This targeted strategy maximizes your ad’s impact, increases audience engagement, and drives meaningful results, all while staying within your budget.
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Choose A Platform
We understand that where your ad appears is just as important as the message itself. Selecting the right platform and placement ensures your content reaches the audience where they’re most active—whether that’s Facebook, Instagram, Messenger, Audience Network, or a combination of all.
By carefully evaluating your audience’s behavior and preferences, we strategically position your ads for maximum visibility and engagement. This tailored approach amplifies your reach, enhances brand awareness, and drives meaningful results across the platforms that matter most to your business.
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Select A Format
We leverage six versatile ad formats designed to perform seamlessly across all devices and connection speeds. Based on your specific objective, we’ll determine the most effective format—whether it’s a single image, a captivating video, or a multi-image carousel.
From visuals to messaging, we craft each ad to tell your brand’s story in the most impactful way, ensuring your content resonates with your audience and drives meaningful engagement.
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Ad Management + Measurement
We continuously monitor your ad’s performance to ensure it's delivering the best results. We track key metrics, compare different versions of your ads, and optimize delivery to make adjustments in real time for maximum impact.
Once your campaign wraps up, we’ll send you a detailed report and walk you through the results. Using this data, we refine our approach for the next campaign, making the necessary adjustments to enhance your ROI and keep your strategy on track for sustained success.
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Set A Budget
We keep your service fees separate from your advertising budget. Facebook charges for using its platform, including the algorithm that targets your audience and ensures your ad is shown at the right times. The minimum spend is $5 per day.
We’ll set your budget and the desired campaign duration, so you have full control over your spend. This ensures you’ll never exceed the agreed-upon amount, giving you peace of mind while we focus on delivering results within your budget.