A Fresh Look for OSANA: Logo Design for Ohio State Association of Nurse Anesthetists

Client: Ohio State Association of Nurse Anesthetists (OSANA)

Project: Logo Design

Objective:To create a modern and professional logo for OSANA that reflects the organization’s commitment to advancing nurse anesthetists’ roles in healthcare across Ohio while maintaining a strong connection to the state and its professionals.

Challenges:

• Professionalism & Identity: The logo needed to reflect the organization’s role in the healthcare industry, conveying professionalism, trust, and expertise.

• State Representation: The design had to incorporate Ohio in a recognizable way while maintaining a clean, modern look.

• Versatility Across Platforms: Ensuring the logo worked across different media, from digital platforms to print materials, including business cards and conference banners.

  
  

Approach:

1. Research & Inspiration:

   • I started by reviewing the organization's mission and values, along with other professional healthcare organizations' logos. The goal was to create something modern, yet deeply rooted in Ohio’s identity.

   • The map of Ohio itself became a key symbol in the design, representing both the geographical location of the association and its core community of nurse anesthetists.

2. Logo Concept Development:

   • The initial design featured a circular form, symbolizing unity and care. Inside, I incorporated Ohio’s shape to emphasize the state’s central importance to the organization.

   • The color palette was carefully chosen to convey trust and professionalism, with shades of blue and teal. These colors not only evoke stability and expertise but are also widely associated with healthcare.

3. Typography:

   • The typography was modern and clear, with "OSANA" standing out prominently. The full name "Ohio State Association of Nurse Anesthetists" was placed below, creating balance without overwhelming the logo.

4. Finalization:

   • After feedback and multiple iterations, the final logo was refined to maintain a strong visual identity while being adaptable for a variety of uses.

     
     

Outcome:

• Strong Brand Identity: The logo successfully communicates OSANA’s professionalism and connection to Ohio, using clean lines and a modern design that speaks to both the healthcare field and the association’s specific focus.

• Versatility: The new logo works seamlessly across multiple media, including web design, printed materials, and large-scale banners, ensuring OSANA’s branding is consistent and easily recognizable.

• Positive Reception: The client was pleased with the design, noting its modern, approachable, and professional appearance, which strengthened the organization's visual identity.

www.osana.org